| Job title: | Fashion Ecommerce Digital Marketing and Sales Manager (6-month contract with possible extension) |
| Company: | Ananse Internet Pty Ltd |
| Location: | Nigeria |
| Expected Salary: | |
| Job Publish Date: | Thu, 15 Dec 2022 18:57:37 GMT |
Job Description:
Responsibilities
- Define and execute digital marketing strategy to achieve sales targets
- Define and execute (end-to-end integrated) digital marketing programmes designed to raise awareness and adoption of Ananse as key ecommerce partner for fashion designers
- Define and execute global e-commerce marketing programmes and performance marketing campaigns to drive revenue
- Define, coordinate and execute growth programmes that optimise revenue funnels
- Develop partnership value proposition and marketing programmes to build sales pipeline and make Ananse the preferred marketplace for African fashion designers
- Develop a marketplace marketing plan in collaboration with internal and external stakeholders and partners
- Develop and deliver digital marketing training to support targeted and current fashion merchants on the Ananse ecommerce marketplace platform
Skills and Qualifications
- Minimum of 5 years work experience, of which a minimum of 2 years in a senior e-commerce marketing or sales role
- Relevant Bachelor’s degree
- Relevant experience in leading the development and execution of digital marketing programmes and media plans
- Good understanding of fashion marketplaces and the African fashion landscape
- Track record of exceeding revenue targets
- Highly analytical and data driven
- Creative problem solver who is comfortable with ambiguity
- Strong people, stakeholder and project management skills
- International exposure and understanding of different cultures
- Strong written and verbal communication skills
- Strong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environment
- Strong entrepreneurial mindset and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines
- Willingness to travel locally and internationally
Ananse Internet Pty Ltd
Number of employees: From 11 to 50
Founded: 1900
About Ananse
Ananse is a start-up ecommerce platform that enables consumers from around the world to shop online from fashion designers’ artists and artisans from across the African continent. The company’s end-to-end payments and logistics solution provides a valuable plug-and-play ecommerce service to creative entrepreneurs in Africa, enabling them to trade globally and grow their businesses.