Fashion Ecommerce Digital Marketing and Sales Manager (6-month contract with possible extension)

Job title: Fashion Ecommerce Digital Marketing and Sales Manager (6-month contract with possible extension)
Company: Ananse Internet Pty Ltd
Location: Nigeria
Expected Salary:
Job Publish Date:

Thu, 15 Dec 2022 18:57:37 GMT

Job Description:


  • Define and execute digital marketing strategy to achieve sales targets
  • Define and execute (end-to-end integrated) digital marketing programmes designed to raise awareness and adoption of Ananse as key ecommerce partner for fashion designers 
  • Define and execute global e-commerce marketing programmes and performance marketing campaigns to drive revenue 
  • Define, coordinate and execute growth programmes that optimise revenue funnels
  • Develop partnership value proposition and marketing programmes to build sales pipeline and make Ananse the preferred marketplace for African fashion designers 
  • Develop a marketplace marketing plan in collaboration with internal and external stakeholders and partners
  • Develop and deliver digital marketing training to support targeted and current fashion merchants on the Ananse ecommerce marketplace platform

Skills and Qualifications

  • Minimum of 5 years work experience, of which a minimum of 2 years in a senior e-commerce marketing or sales role
  • Relevant Bachelor’s degree 
  • Relevant experience in leading the development and execution of digital marketing programmes and media plans 
  • Good understanding of fashion marketplaces and the African fashion landscape 
  • Track record of exceeding revenue targets 
  • Highly analytical and data driven 
  • Creative problem solver who is comfortable with ambiguity 
  • Strong people, stakeholder and project management skills 
  • International exposure and understanding of different cultures 
  • Strong written and verbal communication skills 
  • Strong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environment 
  • Strong entrepreneurial mindset and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines 
  • Willingness to travel locally and internationally 

Ananse Internet Pty Ltd

Number of employees: From 11 to 50

Founded: 1900

About Ananse

Ananse is a start-up ecommerce platform that enables consumers from around the world to shop online from fashion designers’ artists and artisans from across the African continent. The company’s end-to-end payments and logistics solution provides a valuable plug-and-play ecommerce service to creative entrepreneurs in Africa, enabling them to trade globally and grow their businesses.

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