Job title: | Fashion Ecommerce Marketing and Communications Manager (6-month contract with possible extension) |
Company: | Ananse Internet Pty Ltd |
Location: | Nigeria |
Expected Salary: | |
Job Publish Date: | Thu, 15 Dec 2022 18:59:35 GMT |
Job Description:
Responsibilities
- Develop and implement marketing and sales strategy to achieve sales targets
- Develop and implement digital marketing and communications strategy to drive the acquisition of new merchants and customers on the ecommerce marketplace platform
- Develop and implement branding initiatives and joint marketing partnerships consistent with the goals and objectives of the business
- Define and implement consistent Ananse brand personality and editorial voice across different channels: ecommerce website, social media platforms etc, and ensure editorial content on website and social media appeals to the Ananse target market
- Work with creative staff, agencies and other department heads to produce high quality multimedia marketing collateral and editorial content that is aligned to the brand and business imperatives
- Develop and implement marketing plans within budget requirements
- Develop and implement communications plan across all communications channels (online and offline) to reach appropriate target audiences
- Develop and implement social media and digital content strategy
- Develop and deliver marketing and branding training to support targeted and current fashion merchants on the ecommerce marketplace platform
- Secure PR/earned media coverage from local and international media to build awareness and reputation of Ananse among the target audience
- Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion
- Manage external advertising and PR agencies
- Manage marketing team and provide leadership at management level
- Provide the CEO and management team with input into strategic plans for the business
Requirements
- 3-5 years work experience in an e-commerce marketing and communications management role
- Relevant Marketing and Communications degree or MBA with a specialisation in Marketing
- Good understanding of fashion ecommerce marketplaces
- Strong fashion social media and digital content experience
- Strong proficiency in internet marketing techniques, technologies and solutions
- Excellent writing, editing and public relations skills
Strong negotiation, conflict resolution and people management skills
Ananse Internet Pty Ltd
Founded: 1900
About Ananse
Ananse is a start-up ecommerce platform that enables consumers from around the world to shop online from fashion designers’ artists and artisans from across the African continent. The company’s end-to-end payments and logistics solution provides a valuable plug-and-play ecommerce service to creative entrepreneurs in Africa, enabling them to trade globally and grow their businesses.
www.ananse.com