Fashion Ecommerce Marketing and Communications Manager (6-month contract with possible extension)

Job title: Fashion Ecommerce Marketing and Communications Manager (6-month contract with possible extension)
Company: Ananse Internet Pty Ltd
Location: Nigeria
Expected Salary:
Job Publish Date:

Thu, 15 Dec 2022 18:59:35 GMT

Job Description:


  • Develop and implement marketing and sales strategy to achieve sales targets
  • Develop and implement digital marketing and communications strategy to drive the acquisition of new merchants and customers on the ecommerce marketplace platform 
  • Develop and implement branding initiatives and joint marketing partnerships consistent with the goals and objectives of the business 
  • Define and implement consistent Ananse brand personality and editorial voice across different channels: ecommerce website, social media platforms etc, and ensure editorial content on website and social media appeals to the Ananse target market 
  • Work with creative staff, agencies and other department heads to produce high quality multimedia marketing collateral and editorial content that is aligned to the brand and business imperatives
  • Develop and implement marketing plans within budget requirements 
  • Develop and implement communications plan across all communications channels (online and offline) to reach appropriate target audiences 
  • Develop and implement social media and digital content strategy
  • Develop and deliver marketing and branding training to support targeted and current fashion merchants on the ecommerce marketplace platform
  • Secure PR/earned media coverage from local and international media to build awareness and reputation of Ananse among the target audience 
  • Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion 
  • Manage external advertising and PR agencies 
  • Manage marketing team and provide leadership at management level 
  • Provide the CEO and management team with input into strategic plans for the business 


  • 3-5 years work experience in an e-commerce marketing and communications management role 
  • Relevant Marketing and Communications degree or MBA with a specialisation in Marketing
  • Good understanding of fashion ecommerce marketplaces
  • Strong fashion social media and digital content experience 
  • Strong proficiency in internet marketing techniques, technologies and solutions
  • Excellent writing, editing and public relations skills 

Strong negotiation, conflict resolution and people management skills 

Ananse Internet Pty Ltd

Founded: 1900

About Ananse

Ananse is a start-up ecommerce platform that enables consumers from around the world to shop online from fashion designers’ artists and artisans from across the African continent. The company’s end-to-end payments and logistics solution provides a valuable plug-and-play ecommerce service to creative entrepreneurs in Africa, enabling them to trade globally and grow their businesses.

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